For Lamborn Family Vineyards, Direct-to-Consumer (DTC) sales were a high priority, but they struggled to scale their ecommerce programs and streamline shipping to build a modern DTC model. WineDirect’s support changed that. The platform enabled Lamborn to expand their digital DTC and fulfillment strategies over time — including email marketing, upselling, and incentivized shipping — even bringing rapid online sales growth during Covid-19.
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When Kim Kramer’s tasting room traffic dropped significantly in early 2020, she knew that Kramer Vineyards needed to pivot its approach. She launched an aggressive ecommerce strategy using a suite of WineDirect’s tools and integrations, particularly email campaigns based on purpose-built customer lists, as well as multi-channel tactics on her website, online store, and social media. It’s paying off: she’s had a 603% increase in online sales and sees potential for more, including after she reopens in person. In her view, “Online sales are for everyone.”
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