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For Lamborn Family Vineyards, Direct-to-Consumer (DTC) sales were a high priority, but they struggled to scale their ecommerce programs and streamline shipping to build a modern DTC model. WineDirect’s support changed that. The platform enabled Lamborn to expand their digital DTC and fulfillment strategies over time — including email marketing, upselling, and incentivized shipping — even bringing rapid online sales growth during Covid-19.Read Case Study
When Kim Kramer’s tasting room traffic dropped significantly in early 2020, she knew that Kramer Vineyards needed to pivot its approach. She launched an aggressive ecommerce strategy using a suite of WineDirect’s tools and integrations, particularly email campaigns based on purpose-built customer lists, as well as multi-channel tactics on her website, online store, and social media. It’s paying off: she’s had a 603% increase in online sales and sees potential for more, including after she reopens in person. In her view, “Online sales are for everyone.”Read Case Study
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Hear from our clients and our leadership team how the events of the past year are shaping the future of ecommerce and DTC shipping.