5 Takeaways from the 2022 DTC Wine Symposium
Here are the top insights our team took away from the wine industry's annual DTC conference.
Sourced from the largest repository of DTC data, this report answers the wine industry’s most pressing questions about the current DTC landscape and its future.
The DTC space does not align with the “doom and gloom” of some reports regarding the health and future of the wine industry at large. Obviously this report is specific to DTC and does not reflect a 360-degree view of the industry, but for DTC, the trends are decidedly positive.
The pandemic has been, and continues to be, the headline influencer on the DTC wine landscape.
Given the lockdown conditions for much of 2020, it makes more sense to compare 2021’s performance to the more normal circumstances of 2019. This report covers annual comparisons (both 2021 vs 2020 and 2021 vs 2019) and, since the data set reaches back to 2017, we can also see longer-range trends beyond the challenging parameters of the pandemic.
Backed by thorough analysis of DTC data, this report provides data-driven actionable applications for wineries looking to grow their DTC sales.
Given the volume of data and the infrastructure for analysis of it, this report exposes exciting opportunity for growth in each DTC sales channel.
