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WineDirect and Enolytics

2021 Direct-to-Consumer Impact Report

What Wineries Need to Do Now

Ground-breaking scale and breadth

WineDirect x Enolytics header

This report expands the applications from individual wineries to the industry as a whole, by anonymizing and aggregating literally tens of millions of data records. 

in transactions
consumers (anonymized)
2021 DTC Impact Report - Coverpage

The horizon is bright

Sourced from the largest repository of DTC data, this report answers the wine industry’s most pressing questions about the current DTC landscape and its future.

The DTC space does not align with the “doom and gloom” of some reports regarding the health and future of the wine industry at large. Obviously this report is specific to DTC and does not reflect a 360-degree view of the industry, but for DTC, the trends are decidedly positive.

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You're one click away from accessing key insights and takeaways on wine club, tasting room and ecommerce sales.

What To Look Forward To 

This comprehensive report includes more than 40 charts and graphs illustrating key industry trends, supporting 10 actionable takeaways to apply to your winery in 2022 to sky-rocket your DTC growth.

FPO - Winery employee during pandemic

The Impact of the Pandemic

The pandemic has been, and continues to be, the headline influencer on the DTC wine landscape.

Given the lockdown conditions for much of 2020, it makes more sense to compare 2021’s performance to the more normal circumstances of 2019. This report covers annual comparisons (both 2021 vs 2020 and 2021 vs 2019) and, since the data set reaches back to 2017, we can also see longer-range trends beyond the challenging parameters of the pandemic.


What To Do Today

Backed by thorough analysis of DTC data, this report provides data-driven actionable applications for wineries looking to grow their DTC sales.

Given the volume of data and the infrastructure for analysis of it, this report exposes exciting opportunity for growth in each DTC sales channel.  

Webinar: Recording

Tune into a closer look at the 2021 Direct-to-Consumer Impact Report, revealing meaningful takeaways you can apply at your winery. This free webinar aired on Tuesday, March 22nd, 2022 with WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, CEO and Co-Founder. 

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