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Master Our Tools Today

Acquire the knowledge you need to grow your DTC business and delight your customers, with in-person and online training led by WineDirect platform experts.

A specialist will help you:

  • Develop and master procedures and processes tailored to your winery's needs.
  • Learn efficient training strategies for onboarding new staff.
  • Gain insight to industry best practices that can help you leverage our tools for DTC success.

Book a training session


Grow your wine club

Scale up with ease and efficiency using our integrated CRM and wine club tools.  Our experts will help you with all things club-related, from managing memberships to improving club processing procedures.

Learn best practices designed to reduce your administrative burden, improve your communication with members and directly reduce decline rates.



Make sales software look easy

Unlock your winery’s potential with a fully-integrated point of sale that puts customer data right at your fingertips. From the first touch to last, our system lets you offer the kind of service that creates lifetime customers.

We'll help you develop strategies for collecting customer information, improving the checkout experience and leveraging data to create personalized tastings that drive sales.


Effectively market to consumers

Get tips and tricks for mastering our wide range of marketing tools, designed to help you boost sales. You'll learn to incorporate one-click offers into your email campaigns, communicate with online shoppers during checkout and more.

Our experts will show you how to effectively build targeted emails, promotions, customized messages and promo codes for your various types of customers.


Make DTC work for you

Take advantage of online and in-person training at our Napa Valley offices or at your winery. You can even ask us to create a custom training video, which your team can use to train new staff on an ongoing basis, or watch as a refresher.

We look forward to building a training course customized to your winery's needs! 

Hands-on Training That Produces Real Results

Set yourself up for success on our platform by taking advantage of our personalized training opportunities. We strive to understand each and every winery’s unique needs, tailoring our trainings to your specific goals - from wine club to the tasting room to online sales.

I found WineDirect's training to be immensely helpful by walking me through the steps to set up our wine club from scratch. I appreciate their personalized attention to my project and tips along the way to improve our point of sale functionality. Thanks, guys!

Kristen Ross - Director of Sales and Marketing | Anthem Winery

I've had the opportunity to learn from WineDirect's trainers in both individual and team settings. Their technical expertise and ability to keep participants engaged with useful and relevant information is outstanding - they have never left a training without setting up my team for complete success. With a few projects on the horizon next year, I am excited to learn more.

Fiona England - Administrative Assistant | Knights Bridge Winery

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