Welcome to The Big Time

We are so excited to share the All-New WineDirect with you, including a showcase site, highlighting the modern ecommerce upgrades and best-in-class technology of your new platform. Key partnerships will be announced soon, driving your all-in-one platform to new heights. We are on track to release our ecommerce-only functionality in mid-2022.

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All the tools to grow your business. In one powerful platform.

Laying the Groundwork

The All-New WineDirect brings together the best commerce solutions for any size winery with a reimagined all-in-one platform. Trust our years of DTC expertise to provide wineries with the tools needed to deliver experiences today’s wine buyers expect. We're here for the long run.

Most Recent Developments

Watch the latest updates on the All-New WineDirect project and get up to speed on what's new. As we continue work on this key initiative - we are so excited for what's to come and vow to support you all the way.

Learn about what's new in April 2022 and the exciting things to come with the All-New WineDirect platform.

In this interview, Jim Agger, SVP Ecommerce chats with Corinna Wang, Sr. Product Marketing Manager, to give a quick update on the latest developments with the All-New WineDirect platform.

Frequently Asked Questions

Answers to your burning questions

What is WineDirect building and what can I expect?

We are building the All-New WineDirect Ecommerce Platform an all-in-one platform with support for Ecommerce, Wine Club, Retail (POS), and omni-channel sales with beautiful store experiences, fast check out, powerful analytics, marketing automation and customization through flexible APIs and third-party apps. The major core functionality of the WineDirect platform will be included in the All-New Platform. Rebuilding the platform also provides the opportunity to evaluate what is most impactful for our clients and what is no longer necessary. One thing is guaranteed, while the All-New platform will be familiar, it will be a tremendous upgrade across the board. Because of the different phases and the complexity of the project, there will be several chances to test and give feedback on the new tools over the next year. We will let you know when your opportunity to test comes closer.

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Why Should I be excited about this change?

There are so many reasons to be excited about the All New WineDirect, including: flexible, website design tools that support exciting features including 1:1 personalization of content, product customer benefits such as pricing. A content management system (CMS) you update and A/B test changes on your own; with no programming knowledge required. Intuitive and flexible, wine club, User Choice Clubs and Subscriptions. Fast, customer-focused and reliable POS. Dashboards and reporting that provides intelligence into trends, status and health of your DTC business. One of a kind omni-channel sales opportunities to help you find and attract new clients. Improved and expanded capabilities for webservices to connect with external systems and third-party applications. At the moment, there is nothing for you to do - a member of our team will reach out when we are ready to get you started and answer any specific questions you may have.

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How will we transition to the All-New WineDirect?

We are planning to roll out in 3 phases, built around the major sales channels: Phase 1: Ecommerce Only, Phase 2: Ecommerce + Wine Club and Phase 3: Ecommerce + Wine Club + POS. When the time comes, WineDirect will ensure that your transition to the new platform is seamless, with all your data and key configuration remaining intact. There won’t be incremental costs to migrate to the new platform. Winery clients may choose to build a new site using the many tools available. New APIs will support a backwards compatibility with SOAP for existing APIs (so existing APIs will still function) and more robust REST services and GraphQL will also be supported. Although most of our team is laser-focused on planning for the All-New WineDirect and enhanced wine club tools, we also have a dedicated team working exclusively on the current platform. In addition to updating features, we are keeping performance, availability and security top-of-mind.

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Take a First Look

Our team is laser-focused on modern experiences - creating beautiful store design, fast checkout, powerful analytics, marketing automation and customization through flexible APIs and third-party apps. Join us.

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Get to know the team

Spotlighting some key players paving the All-New WineDirect path.

Jim Agger

SVP of Ecommerce | American Canyon, CA

Dan Mills

Vice President of Engineering | Vancouver, BC

Jim Secord

Vice President of Product | Vancouver, BC

Vilji Kavanal

Senior Product Manager | Vancouver, BC

Thank You

While the past few years has challenged the DTC wine industry in ways we never dreamed of, it has also powerfully underscored the incredible opportunities for growth. We are grateful to help wineries grow and scale with the All-New WineDirect platform and we look forward to shaping the future of DTC together.

SIGN UP FOR UPDATES

With our brand new platform, the wine brands in the WineDirect ecosystem will be able to engage with and sell effectively to consumers using the best technology, tools and features. Fill out the form to receive progress updates towards the All-New WineDirect.