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All-New WineDirect

The Future of Wine DTC

All-New WineDirect is the only all-in-one platform that will improve your winery’s conversion rates, increase average order value, and simplify the management of your winery’s DTC business.


    Learn about the All-New WineDirect

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    Recent Developments

    Product Section Sneak Peek

    Join Jim Secord, VP of Product at WineDirect, as he gives a quick update on the progress of the ecommerce-only launch and demonstrates the Products section within the All-New WineDirect platform. 

    Watch Past updates
    Arrow Timeline Process Diagram Graph (1024 × 400 px)

    We're On Track: Data Migration Is Under Way

    We've already migrated the first customers in preparation for our ecommerce-only launch. We will be working with select wineries to have a seamless transition to the new platform with a dedicated onboarding team, training materials and easy design options.

    What To Expect: Ecommerce-Only Launch

    ecommerce websites winedirect

    Ecommerce Websites

    Free Templates, ADA Compliant, Mobile Optimized, Blogs & Events, Single Click Integration with WordPress
    Shopping Cart & Transaction Emails WD Winedirect

    Shopping Cart & Transaction Emails

    Highly Converting, Multiple Languages, Abandoned Cart Follow Up, Automated Emails Are Fully Customizable
    Marketing & SEO WineDirect

    Marketing & SEO

    Drag and Drop Email Builder, SEO Optimized, Product Reviews, Coupons & Promos, Social Media Integrations
    Products, Inventory & Orders WineDirect

    Products, Inventory & Orders

    Automated Product Recommendations, Product Filters, Inventory Management, Multiple Images & Videos
    CRM WineDirect


    360 Customer View, Order Notes & History, Lifetime Value, Tools to Acquire New Customers, Real Time Data
    Reporting & Analytics WineDirect

    Reporting & Analytics

    25+ Performance Reports, Dashboards, Purchase Funnel, Revenue by Product, Tax Reports, Referral Sources

    All-New WineDirect DTC

    The All-New WineDirect brings together the best commerce solutions for any size winery with a reimagined all-in-one platform. Trust our years of DTC expertise to provide your winery with the tools needed to deliver experiences today’s wine buyers expect. We're here for the long run.

    Take a First Look 


    Our Team

    Hear straight from the people who are building the All-New WineDirect Platform.

    Spending 6 months diving head-first into primary research (i.e. direct interviews with clients), social research techniques (i.e. observing busy tasting rooms, back office operations, fulfillment and strategic business operations) and quantitative research with our internal team really allowed me to see what tools and processes our clients need to successfully run their DTC business.

    Vilji Kavanal | Senior Product Manager, WineDirect



    We have started migrating select customers onto the ecommerce-only launch of the All-New WineDirect. We will continually invite folks to join the ecommerce-only platform while we work to build out Point of Sale and Clubs.

    Stay tuned here for more updates on the progress of the All-New WineDirect.

    Of course! Some wineries may want to wait for Point of Sale and Clubs to be completed before they migrate.

    We want to make sure you have answers to all of your questions and feel comfortable migrating when the time comes.

    No! In fact, we have spun up an entire onboarding team to walk you through the migration. Your data will be pre-populated for you (think: customers, orders, products). We will have several free website template options, with limitless Wordpress options. You'll have an all-in-one platform with everything you need to run your DTC business out of the gate - no partners or extra integrations needed.


    Want to Learn More?

    Join us on our upcoming Town Hall where we will walk you through the All-New WineDirect platform and get all of your questions answered! More details coming soon. Stay tuned!