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All-New WineDirect

Flexible. Scalable. Connected.

The future of wine DTC is here. All-New WineDirect is the only all-in-one platform that has everything you need to sell wine DTC.


    Learn about The All-New WineDirect

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    Everything you need to sell wine DTC

    Our team will show you how easy our platform is to use—and how much you can benefit from one truly integrated wine club, ecommerce, POS, and fulfillment solution.

    Online Store Ecommerce WineDirect

    Online Store

    Free templates, ADA compliant, mobile optimized, blogs & events, single click integration with WordPress
    WineDirect Fast and Secure Checkout DCT Solution

    Fast & Secure Checkout

    Highly converting, multiple languages, abandoned cart follow up, automated emails are fully customizable
    WineDirect Marketing and SEO DCT Solution

    Marketing & SEO

    Drag and drop email builder, SEO optimized, product reviews, coupons & promos, social media integrations
    WineDirect Wine Clubs Wine Club DCT Solution

    Wine Clubs

    Automatic processing of clubs, customer club info throughout the system, pro-active notifications
    WineDirect POS Point of Sale DCT Solution


    Work online or offline, fast lookup of products and customers, integrated customer views
    WineDirect Reporting And Analytics DCT Solution

    Reporting & Analytics

    25+ Performance reports, dashboards, purchase funnel, revenue by product, tax reports, referral sources

    What to expect: The All-New WineDirect

    All-New WineDirect Town Hall - February 2023

    The future of wine DTC is here. Watch the All-New WineDirect Town Hall and get the latest insights into the all-in-one platform with everything you need to sell DTC wine.

    Watch Past updates
    WineDirect New Platform DTC Wineries

    We're on track: clients are being upgraded

    Upgrading made easy! We've already migrated data for the first set of customers. We will be working with select wineries to have a seamless transition to the new platform with a dedicated onboarding team, training materials, and easy design options.


    The only all-in-one solution

    WineDirect Ecommerce Online Store Example Template


    - Beautiful storefronts
    - No-code, drag-and-drop page builder
    - Personalized consumer experience – email and text marketing capabilities
    - Dynamic segmentation and personalization of content on your website 
    - Fast and secure checkout experience
    - Manage multiple storefronts and brands
    - Automated transactional emails (abandoned cart, tracking details, etc.)


    Point of Sale (POS)

    - Fast checkout that’s secure and focuses on the consumer experience 
    - Offline mode so you can take payment anywhere and never miss a sale 
    - Intuitive POS system built for wineries focused on fast checkouts 
    - Easy for seasonal staff to master quickly  
    - Multiple payment options so consumers can pay however they like 
    - Focus on wine, everything you need to know about your customer at your fingertips 
    - CRM at your fingertips, rich customer detail, including relationships, memberships, and upselling 

    WineDirect Wine Clubs Wineclub Subscription

    Wine Clubs

    - Most flexible club software, allowing you to structure your clubs your way 
    - Efficient background processing, simplifying and automating 
    - Easily identify at-risk members and reduce attrition proactively 
    - Powerful conversion and retention so you can keep members longer  
    - Improved experience for winery staff and end consumers 
    - Clubs are the lifeblood of your winery – we built clubs with your needs in mind 
    - Easy backend setup and delightful consumer experiences 

    Take a first look


    Our team

    Hear straight from the people who are building the All-New WineDirect Platform.

    Spending 6 months diving head-first into primary research (i.e. direct interviews with clients), social research techniques (i.e. observing busy tasting rooms, back office operations, fulfillment and strategic business operations) and quantitative research with our internal team really allowed me to see what tools and processes our clients need to successfully run their DTC business.

    Vilji Kavanal | Senior Product Manager, WineDirect




    *Q&A from our recent All-New WIneDirect Town Hall

    The All-New WineDirect brings together the best commerce solutions for any size winery with a reimagined all-in-one platform. Trust our years of DTC expertise to provide your winery with the tools needed to deliver experiences today’s wine buyers expect. We're here for the long run.

    We have started migrating data of select customers onto the All-New WineDirect. We will continually invite folks to join the platform while we work to build features.

    If you'd like to see a demo of the new platform and decide if upgrading is right for you now - please fill out this form.

    Of course! Some wineries may want to wait for certain features to be completed before they migrate.

    We want to ensure you have answers to all of your questions and feel comfortable migrating when the time comes.

    No! In fact, we have an entire team dedicated to migrating your data for free as well as our onboarding team to walk you through the launch steps. Your data will be pre-populated for you (think: customers, orders, products). We will have several free website template options, with limitless Wordpress options. You'll have an all-in-one platform with everything you need to run your DTC business out of the gate - no partners or extra integrations needed.

    In our efforts to bring the best all-in-one solution, we are giving wineries the tools they need to run their DTC wine business right out of the gate.

    For those of you looking to customize. there are additional integrations, such as Mailchimp, Klaviyo, and more which will be an additional fee charged by the app maker.

    Our team, at no charge, will transfer over your data and website while you’re working on the system without interfering with your day-to-day work. After that, you’ll have access to see your site and set up a date to transfer. This will consider onboarding and training after you receive your credentials to start setting up everything, assisted by our teams, to be ready from day one on the new platform.

    We will give you access to your site, where you can edit or bring in a designer to edit before switching to the new platform. If you would like to take this as an opportunity to redesign your website, you absolutely can!

    We plan to upgrade all clients to the All-New WineDirect by June 2024. After that, we will discontinue support for Classic WineDirect.

    Yes, similar to UPS, we integrate with your FedEx account as long as your shipping rates from FED/UPS are exactly what you want to display to the customer on website checkout. If you have a markup or markdown on it, we don't support that. You will need to manually create shipping strategy.

    Yes! We have full integration with WordPress. We have a plugin connecting your WordPress front end to your back end via Big Commerce. We will also include some WordPress extras to help you get started!

    Great news! A complete compliance solution is integrated with Avalara. WineDirect is partnering with Avalara to provide basic tax calculations included in your All-New WineDirect subscription. You also have the option to upgrade for comprehensive compliance management. More information here.

    All-New WineDirect

    Want to learn more?

    Join us at our upcoming group demos, where we will walk you through the All-New WineDirect platform and get all of your questions answered!

    Next Group Demo: 📅 Wednesday, April 5th  🕒 3:00PM PST

    Sign Up Now