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See How Easy Club Management Can Be

Your customers want a wine club that fits their lifestyle and offers fun perks. You want smooth order processing, up-to-date member data and, most importantly, happy customers. We bring it all together to deliver the kind of flexible, simple-to-use system that builds loyalty and delivers results.

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More Capabilities Means More Members

Club memberships are the holy grail of wine sales and we have the map to get there. Treat each member like a VIP by adding a welcome package, offering pre-pay clubs, and applying multiple club level discounts. Keep your club running smooth by tracking promotion performance, maintaining accurate payment information and more. Bill members with the click of a button thanks to our batch-processing feature. Our fully integrated solution makes keeping members happy a breeze.


More Choices For More Sales

More than ever, customers want to be able to customize their orders. Our innovative software makes it easy to offer clubs as unique as each member to keep them happy and coming back for more each month. Members only get the wines they want. Thanks to sophisticated tools that make the complex simple, you get to provide superior service that drives loyalty and sales.

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Next Level Service Without The Stress

Take the stress out of billing and shipping with our innovative software solutions. Let members log in and update payment, shipping and other information without any assistance. Make sure payments run safe and smooth with our exclusive Wne Direct Plus package, which allows you to automatically update lost, stolen, or expired credit cards through USAePay.

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One Platform. Many Tools.

Our constantly upgraded solution helps turn first-time buyers into lifetime customers. Build and manage your POS, ecommerce, wine club and website with one seamlessly integrated, winery-centric platform. View sales and reports from anywhere for a complete picture of all your customers. Leverage valuable insights via multi-channel marketing to drive sales, retention and service. Manage content with easy-to-use features backed by a robust support network.



Wine Club

From batch processing that allows for easy billing, to advanced functions that let you treat each member like a VIP, our responsive tools put a range of club management capabilities at your discretion to drive growth.



Our integration with ShipCompliant provides real time compliance checks and sales tax rates on all orders, and administers reporting so you don’t have to.



All the tools you need to take your sales to the next level are just a few clicks away. Our streamlined system lets you inform, incentivize, promote, upsell and so much more.




Our versatile, easy-to-use mobile POS system seamlessly integrates with our ecommerce and allows you to sell wine no matter where you are, including the tasting room and beyond.



Keep customers excited to buy with our range of CRM tools. Whether it’s a targeted email, promotion, customized message, promo code, or other progressive feature, our platform lets you segment and effectively market to your audience.



Create a content-rich website that keeps your customers excited and engaged about what’s going on at your winery. Show off everything your winery has to offer with a range of easy to implement design and content solutions.

Our Customers Love Us


Powering Over 1500 Wineries


Start Selling Wine on Your Terms

Choose A Package To Begin Your Free 30-Day Trial

WineDirect Free

$0/per month

Build a beautiful, basic website and enjoy our free educational resources, which are full of best practices for any successful direct-to-consumer program.

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WineDirect Lite

$299/mo + setup fee

Get up and running with DTC ecommerce, POS and wine clubs, email and phone support, built-in marketing tools, and great educational resources.

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WineDirect Plus

Starting at $549/mo + setup fee

Take it to the next level with advanced ecommerce and marketing capabilities, robust reporting, automatic credit card updates, loyalty programs, and more.

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Not sure which package is right for you? Compare all features here.